Voodoo Dolls
Voodoo Dolls
Most doctors specialize in one specific field of medicine. But diseases often spread beyond one field. Despite 91% of internal medicine doctors know diabetes can lead to blindness, only 25% act on time to prevent it. We promoted alternative treatment to our pill. We let doctors experience the consequences of acting late by injecting the eyeball of a doll – the alternative to taking an oral pill. The result: a 90% shift in prescription intent and a 12% sales lift for Abbott’s preventative oral therapy.
Awards
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Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Weber Shandwick Switzerland
- Brand
- Lipanthyl
- Advertising Agency
- Weber Shandwick Switzerland
- Design Agency
- Weber Shandwick Switzerland
- Production Company
- Monelli Muñecas Artesanales
- Client
- Abbott Established Pharmaceuticals

