Unfreeze My Rights

Unfreeze My Rights

In modern-day Taiwan, a growing number of women are freezing their eggs to preserve future choices. Yet only 8% gain access to their frozen eggs. Shockingly, over 80% of women are unaware that, under current law, they must be married and obtain their husband’s consent to use their own eggs. This outdated regulation, unchanged since 2007, has long been challenged. Titled “Unfreeze My Rights,” the campaign became a rallying cry for change—empowering women to take back control of their reproductive choices and igniting a push toward a more equitable future.


Awards


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Details

Credits

  • Client
    • Awakening Foundation
    • The Chief Wish Officer (CWO) Initiative
  • Brand
    • Awakening Foundation
  • Entrant Company
    • Dentsu Creative Taiwan
  • Advertising Agency
    • Dentsu Creative Taiwan
  • Design Agency
    • Dentsu Creative Taiwan
  • Production Company
    • Jile Production