Unavailable

The campaign recreates the true story of Emma Stone’s domain name, emmastone.com, being unavailable. The Super Bowl spot follows Stone as she tries to register emmastone.com, only to discover that the domain is already taken. The campaign takes the form of a dramatic cautionary tale that resonates on a human level, builds a sense of urgency, and clearly communicates a compelling call to action: Get your domain before you lose it.