Uber One – Best Friends

Uber One is a paid membership platform that allows members to save money and access benefits across Uber Eats and Uber Rides. In other words, it’s a membership exclusively for people who eat food and go places. The launch film features Hollywood icon Robert De Niro and rising British actor, Asa Butterfield. We see them form an unlikely friendship after bonding over their uniquely shared passion for eating food and going places. OOH and social expand the campaign and build on the simplistically straightforward language of ‘Eating food and going places’.