A British Original

We launched a ground breaking campaign with British Airways where no two ads were the same - celebrating the customers, employee's & the nation which help to make the airline, a British Original. A British Original continued into '23, with a new series of executions, continuing to explore the individual & original reasons people travel, this time celebrating unique & contextual moments. The new executions used playful art direction & motion to build upon the design, demonstrating a high level of craft, embracing some of advertising oldest skills, writing & design, to make a modern classic.