Etsy – Your Mission

Finding the perfect gift for someone can feel impossible - almost like you’re Ethan Hunt on a Mission Impossible. Set to the iconic Mission Impossible theme song, this campaign features panicked gifters sleuthing their recipients to find the ideal gift, with Etsy as their secret weapon. From a daughter with a dad who says “no gifts” to an uncle’s six-year-old niece with mysterious tastes, we crafted stories to reassure people that Etsy makes finding the perfect gift easy.