Twin Sister of Olympic

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Twin Sister of Olympic

A Chinese star, “LUYU”, who bears an uncanny resemblance to the Paris Olympics logo, is often dubbed China’s Oprah, having kept the same hairstyle for 30 years, When the Olympics logo was revealed, every Chinese person instantly thought, “That’s LUYU.” We made her the brand’s “Paris Ambassador” Yili-Luyu-Olympic! Yili-Luyu-Olympic! Yili-Luyu-Olympic! A viral brainwashing campaign swept during the Olympics, and no one could escape its grasp. Everyone assumed LUYU was endorsing the Olympics, but in reality, Yili wasn’t an official sponsor at all.


D&AD pencils


Details

Credits

  • Entrant Company
    • Topic
  • Brand
    • Yili
  • Advertising Agency
    • Topic
  • Production Company
    • Smooth
  • Client
    • Yili Group