Open for entries
Sign in

Basket

Your basket is empty

True Name

Video placeholder image

True Name

Since credit cards were invented they’ve always used people’s legal names, which makes perfect sense – unless you’re trans or nonbinary. And if someone hasn’t changed their name (which is difficult in many states), this can be dangerous. Mastercard wanted to change this - but needed a bank to issue new cards. So the brand launched it themselves as a call to the entire industry to change.

D&AD pencils

  • D&AD BLACK pencil
  • D&AD GRAPHITE pencil
  • D&AD GRAPHITE pencil
  • D&AD GRAPHITE pencil
  • D&AD WOOD pencil

Details

Credits

What did the judges have to say?

D&AD Jury

Mastercard found a way to help the LGBTQ + community through its products – Wanda Ximena Morgana Cálix Ponce

  • Wanda Ximena Morgana Cálix Ponce

  • Chief Creative Officer

  • Ogilvy & Mather Tegucigalpa

Provided a simple and never-been-done-before solution for an issue. A kind of idea that makes people fall in love with the brand.

  • Jon Ip

  • Executive Creative Director

  • AKQA Shanghai

True Name is more than a campaign or a product, it’s a powerful commitment for many people around the world. It’s about inclusion, it’s about improving people’s lives. It’s about using the power of your brand to inspire and to make a difference now and for the future.

  • Felix Del Valle

  • Chief Creative Officer

  • Ogilvy & Mather Sao Paulo

More winners

PR

Other winners

Experiential: Activation & Participation