The Untranslatables

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The Untranslatables

The Untranslatables is a series of books created for Kinokuniya, each centered on a commonly used Arabic phrase with no direct English equivalent. Each book attempts to unpack the meaning of a single phrase through long-form English writing and illustration, while honoring what remains untranslatable. Each book also has a distinct illustration style, befitting of the meaning of the word in question. As a whole, the series highlights how much meaning the Arabic language carries in a mere few words, encouraging Arabic speakers to reconnect with their mother tongue once again.


Awards


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Details

Credits

  • Entrant Company
    • Memac Ogilvy UAE
  • Advertising Agency
    • Memac Ogilvy UAE
  • Design Agency
    • Memac Ogilvy UAE
  • Production Company
    • Bigsea
    • Illozoo
    • The Goldmine Films
  • Senior Copywriter
    • Israa Tariq
  • Client
    • Kinokuniya
  • Brand
    • Kinokuniya

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