The Unfiltered History Tour

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The Unfiltered History Tour

The Unfiltered History Tour is a guerrilla tour of the British Museum's stolen artefacts. Using Instagram Augmented Reality filters, visitors can scan the museum's disputed artefacts and see them being teleported back in time to their countries of origin. It also relays violent moments in history with the help of ten experts from those countries. The visuals were inspired by Akira Kurosawa's black and white films, and were designed to match the emotional stories told by the experts.


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Details

Credits


What did the judges have to say?

D&AD Jury

The idea is a worldwide insight, is perfect to the brand (Vice), and is a perfect direct for a Museum

  • Ingrid Lira

  • General Creative Director

  • Puerto