The Truth Should Be Ordinary

The Ordinary and the production studio launched 'The truth should be Ordinary' - a groundbreaking, free digital archive exposing the industry's most guarded secrets. This initiative dismantles misinformation, making scientific truth accessible to all through white papers and expert explainers on controversial topics like parabens, 'natural' skincare and animal testing. It’s a revolution against deception, proving that science should be for everyone, not just the privileged few.