The Taste of Reunion

In the two years since the pandemic began, people have become tired of being away from their loved ones for so long – including those that are gone forever. Mexican beer brand Victoria, which has celebrated the Day of the Dead tradition in the past, reunited Mexicans with their dead for 2021. Using real messages that people have dedicated on social media to people they have lost, the film told the story of a reunion between the living and the dead. In the film, the protagonists manage to travel from the world of the dead thanks to the Cempasúchil flower, which in Mexico represents the bridge between the two worlds.