Budweiser: Turn It Around

In 2021, Budweiser decided to show the world that there is an opportunity for a brighter future powered by renewable electricity. Led by a commitment to brew every Bud with 100% renewable electricity, Together We Can Turn This Around set out to tackle eco-anxiety and inspire the world that there still is hope in the fight against climate change. Launched on Earth Day in four core markets, the campaign used a ‘reverse poem’ to deliver a message of hope to those who felt like there was none.