The Spot
The Spot
"The Spot" was developed to address Australia's alarmingly high skin cancer rates, by tackling public complacency. The campaign leveraged the cultural context of outdoor activities and the popular Sculpture by the Sea event, to engage a broad audience with a powerful message about skin cancer prevention and early detection. ...
Awards
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Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Brand
- La Roche-Posay
- Advertising Agency
- Design Agency
- The Beautiful and Useful Studio
- Production Company
- The Glue Society
- Boxcutter
- Client
- Bristol Myers Squibb
- La Roche-Posay
- Head of Art
- Andy Cooke
