Friedreich & I
Friedreich & I
Friedreich & I is a poignant, imaginative story that highlights Friedreich's ataxia, a rare neurodegenerative disease that progressively limits mobility and causes severe complications. The film follows a young girl who meets "Friedreich", a furry imaginary friend. As she grows, he stays, subtly mirroring the disease’s devastating effects. Blending fantasy and reality, the film depicts the invisible struggles of rare illnesses, revealing Friedreich as a lifelong condition. With stunning visuals and sensitive storytelling, Friedreich & I raises awareness and sparks meaningful conversations.
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Brand
- Biogen
- Advertising Agency
- Design Agency
- La Boutique 77
- Production Company
- La Boutique 77
- Client
- Biogen

