The Sound of VanMoof

Imagine city bike ride. How should that sound? That's the challenge we took on when developing the world's only sonic identity for a bike. Despite holding a unique position in culture and being around for over 200 years, bikes have remained relatively unchanged. And haven't developed an acoustic language like many other products, including planes, trains and automobiles. We studied city environments, human responses to sound and hardware capabilities before developing 70 bespoke sounds and giving our bike a true sonic identity, designed to stand out in the city and lift riders’ experience.