The Sobering Report
The Sobering Report
Arrive Alive wanted people to experience how any intoxication exponentially increases your risk of crashing, especially when drugs and alcohol are combined. And with marijuana legalization, it’s only getting worse. Introducing “The Sobering Report”, an annual report that becomes more impaired the more you scroll, emulating the symptoms of combined intoxication. Users could choose to read the report clearly by pressing “view sober” demonstrating that the safest way to drive is 100% sober.
Awards
D&AD Annual 2026
Providing inspiration and insight to the global creative community.
Details
- Categories
- Countries
- Year
Credits
- Client
- Arrive Alive Drive Sober
