The Innocent Eyes

The Eyes shows how a small-budget brand like Voiz can stand out from the crowd by using Gen Z insights in a weird yet authentic way. The campaign leveraged the brand idea that ‘Voiz really is too good to share’ and shaped it into a playful concept: ‘Show me your eyes to prove you’re not lying’. In the film, we see two eyes pop out of a person’s head and transforming into life-sized children. The result is a memorable film filled with oddball humour, which helped to drive engagement and allow the brand to cut through the competition.