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The Holiday Detox Pack
The Holiday Detox Pack
The Holiday Detox Pack reimagines the six‑pack as a tool to ease people into Dry January. Designed to address the abrupt shift from holiday indulgence to sobriety, each beer steps down in alcohol content from 5% to 0%, turning moderation into an enjoyable ritual. By framing self‑control as a positive, feel‑good progression, we partnered with Lake of Bays Brewery to make alcohol‑free living more approachable, intuitive, and achievable.
Awards
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Leo Toronto
- Brand
- Lake of Bays
- Advertising Agency
- Leo Toronto
- Design Agency
- Leo Design Toronto
- Production Company
- Leo Productions Toronto
- Senior Art Director
- Leo Janusauskas
- Client
- Lake of Bays Brewing Company
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