The Holiday Detox Pack

The Holiday Detox Pack reimagines the six‑pack as a tool to ease people into Dry January. Designed to address the abrupt shift from holiday indulgence to sobriety, each beer steps down in alcohol content from 5% to 0%, turning moderation into an enjoyable ritual. By framing self‑control as a positive, feel‑good progression, we partnered with Lake of Bays Brewery to make alcohol‑free living more approachable, intuitive, and achievable.