The Gifting Hour
The Gifting Hour
Released in 2024, John Lewis Christmas ad 'The Gifting Hour' is a heartwarming narrative exploring the sentimental journey of finding the perfect gift. Well known for being the UK's most favourite Christmas advert every year, the ad depicts a woman revisiting cherished memories to select a meaningful present for her sister. Accompanied by an acoustic Sonnet, it blends nostalgia and festive spirit.
Awards
D&AD Annual 2026
Providing inspiration and insight to the global creative community.
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- John Lewis
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