Renault - The Climb

Through an epic and spectacular journey, we follow a man as he climbs a gigantic mountain made of old Renault cars. The mountain itself is a metaphor for the car industry from its origins in the early 20th century: a pile of gas-powered cars. The perilous climb illustrates just how difficult it is to bring about such a revolution in the industry. But when he finally reaches the top, he discovers what's on the other side: a car that represents a new automotive world, electric, connected, full of resources.