Flock

Flock is Apple’s latest work in its long-standing advocacy for the human right to privacy. Whether you're shopping online, checking the weather or doing more - your browsing is likely being watched. Most browsers profit from tracking every click, swipe, and scroll. Not Safari. Enter Flock: a dystopian film that unveils the unsettling reality of the online surveillance economy while showing how iPhone protects against it. Bird-like surveillance cameras obsessively track people’s browsing until Safari swoops in to save the day, delivering a powerful metaphor and a clear category statement.