Deflatables

37% of holidaymakers buy inflatables for their trips, but just 47% of those surveyed said they would reuse or recycle the inflatable after their holiday. To raise awareness of the issue of plastic pollution and encourage the public to think twice about their inflatables, we developed an impactful campaign in collaboration with Thomas Cook and Marine Conservation Society. The work features stark images of marine life half-deflated on a beach. Running across OOH, social and CRM, the campaign reached 43 million people and sparked important conversation about the impact of inflatables.