The Everyday Tactician

Our campaign CTA was “Get a job as a tactician for Bromley FC just by playing Football Manager.” We chose to target the most dedicated fans of football and Football Manager with a campaign that would offer them a once in a lifetime chance to start a career in football. The campaign directly addressed gamers’ dreams of doing the things they do in game in real life and football fans’ dreams of getting to work in the sport they love. Our approach was to advertise it like any other job at Bromley FC, announcing it via Bromley X/Twitter, the Bromley website and LinkedIn.