The Entertainer

Meet Ray, a surprisingly lovable gruff character experiencing heartbreak in an unexpected yet charming Christmas ad for a toy brand. The Entertainer tasked us with creating a campaign that shows the brand truly understand kids. To stand out in the crowded holiday season, we created a film from the perspective of a child's former obsession, telling its side of the story after the kid has moved on. The ad reflects the brand’s playful tone, irreverence, and character in both its craft and story.