The 'Design For Everyone' Campaign

Over five million pregnancy tests are sold in the UK each year, but not one is accessible for blind women. Raising awareness wasn’t enough. To prove change was possible, The&Partnership created a prototype of the first accessible pregnancy test. Informed by in-depth ethnographic research, the design allowed women to feel the results and navigate the test by touch. The designs were released open source, sparking conversations globally and inspiring future designers, and most importantly, grabbing the attention of ClearBlue who are now in talks with RNIB about making an accessible test a reality.