The Clean Jersey Swap

In 2020 the NFL banned the jersey swap, a beloved tradition, due to Covid-19. But Tide saw a solution in its newest product, Tide Hygienic Clean, and the Clean Jersey Swap was born. Saatchi & Saatchi worked with equipment managers to collect jerseys, wash them, and ship them to their new owners. Over the course of the program, over 1,400 players signed up to swap. Players became social media influencers, posting their swapped jerseys online and making every post a demo for Tide Hygienic Clean. The campaign amassed 800 million earned media impressions and increased sales by 22% - outselling the entire Persil line.