The CDB Diet
The CDB Diet
To expose the inadequacy of Canada’s $200/month disability benefit, Daily Bread Food Bank launched the ‘CDB Diet’ - a creator-led challenge to live on $6.67/day. Using food and wellness culture, the campaign turned abstract policy into real world impact, sparking outrage, mobilizing Canadians to contact MPs, and helping drive the first-ever increase to the Canada Disability Benefit.
Awards
D&AD Pencils
Credited Pencil winners... you kept creativity alive. Now take home the proof.
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Leo Toronto
- Advertising Agency
- Leo Toronto
- Design Agency
- Leo Design Toronto
- Production Company
- Leo Productions Toronto
- Client
- Daily Bread Food Bank
- Brand
- Daily Bread Food Bank
