The Cardi Bodega

The Cardi Bodega transformed DoorDash from a delivery app into a cultural platform. To launch Cardi B’s long-awaited album, we delivered it to New York before anyone else – even Cardi herself. Dashers rode through the city that shaped her story with custom delivery bags that doubled as speakers, “leaking” ‘Am I The Drama?’ days prior to its launch. The special speaker bags had a QR Code that led to The Cardi Bodega, an exclusive in-app store featuring album bundles and Cardi-curated products that went viral nationwide, proving DoorDash can deliver not just products, but culture itself.