The Break Chair

When streamers take a break, viewers face the dreaded empty chair. KitKat turned this into a brand experience by giving gamers what they all need—a break. Enter The Break Chair: a KitKat-branded gaming chair with a hidden QR code revealed only when streamers stepped away. We partnered with popular streamers so when they took a break, fans could scan the QR code to unlock exclusive KitKats from the online store—turning their wait into a KitKat break.