The Ad You Stay In

Hilton broke the convention of short-form videos by debuting a ten-minute TikTok. To prove that 'It Matters Where You Stay', the hotel group wanted to pioneer a new type of social asset rewarding people for staying with Hilton. People were challenged on the fastest-moving social platform to stay for ten minutes. The ten-minute TikTok was created in partnership with Paris Hilton and seven influencers, tailoring each segment to match their tone of voice and making it native to the platform.