Teenage Dream

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Teenage Dream

To demonstrate how gun violence shatters the carefree innocence of youth, Sandy Hook Promise partnered with a brave team of 11 school shooting survivors to re-record Katy Perry’s famous ode to adolescence, Teenage Dream. Juxtaposed against the teenage survivors, the context of the original upbeat lyrics change and begin to eerily describe their traumatic experiences of gun violence.


D&AD pencils

  • D&AD YELLOW pencil
  • D&AD GRAPHITE pencil
  • D&AD WOOD pencil
  • D&AD WOOD pencil

Details

Credits


What did the judges have to say?

D&AD Jury

Smart use of the lyrics from the song, Teenage Dream, to tell a completely different story of the teenagers today. Very compelling and powerful.

  • Brian Ma

  • Executive Creative Director

  • TBWA\Media Arts Lab Shanghai