Stop, Look, Listen, Think.

As part of a place branding initiative for Museum Quarter Amsterdam, we created the installation ‘Stop, Look, Listen, Think’ as a commentary on smartphone addiction. The 4 words are a re-appropriation of the iconic road safety slogan & act as a poignant plea to reassess technology habits, & re-engage with the real world. The typography is inspired by the celebrated Art Nouveau architecture of Museum Quarter. The bold design caught the attention of the public & sparked a dialogue about the role technology plays in our social interactions, whilst boosting awareness of the Museum Quarter.