Solo: There’s Magic in All of Us
Solo: There’s Magic in All of Us
This film showcases the life-altering impact of eye-tracking technology. Its use pioneered by NYC non-profit hospital Montefiore Einstein, it’s a beacon of hope for nearly 4MM Americans who face challenges with their ability to speak or move voluntarily. Against the backdrop of the holidays, our narrative follows Solo—a real boy with cerebral palsy–to celebrate imagination, brotherhood, and the unseen wonders within us. Solo’s adventure, powered by his eyes, his art and this groundbreaking technology, brings him closer to his younger brother, turning him into the superhero he’s meant to be.
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Brand
- Montefiore Einstein
- Advertising Agency
- Design Agency
- Production Company
- Client


