Smack for Heinz

Introducing Smack for Heinz: a campaign aimed at restaurants that refuse to serve Heinz Ketchup. We leveraged the universal symbol of the world’s love for Heinz – the bottle smack – and turned it into a means of helping people take out their frustration while getting hands on their favorite ketchup. We couldn’t get our product into these restaurants, so we put it outside. We created a smackable, Heinz-dispensing billboard and placed it outside restaurants refusing Heinz. Every time a customer complained, we found a spot to bring the board.