Blood Aid

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Blood Aid

Blood-Aid: A fast, new, cost effective and scalable way to reveal people's blood type. Blood-Aid was developed to address the fact that 40% of Brazilians don't know their blood type. This lack of knowledge holds Brazilians back from addressing some health precautions that are related to people's blood type as well as to answer to blood donation calls for specific blood types.


D&AD pencils


Details

Credits

  • Entrant Company
  • Brand
    • Dasa
  • Advertising Agency
  • Production Company
    • Dirty Work
  • Client
    • Dasa