In Thailand, despite a high number of burn victims, lack of public awareness led to a shortage of skin donations. So, Vaseline teamed with Thai gamers, known for valuing in-game "skins," to address this. They offered their most prized gaming skins for viewers registering as skin donors. The campaign spanned online streaming platforms, a YouTube video, print and Vaseline jars yielding impressive results: 780mn social media impressions, 66mn video views, 20k viewers engaging, 30k new donor registrations, 23,653 cm² of collected skin, and ultimately, 6 lives saved.