Side:Biz

Diesel has always challenged conformity. And in 2019, influencers were conformity. With its audience spending three hours each day on social media, everybody wanted to be an influencer. That's why, for the launch of the new Denim collection, Diesel gave followers the spotlight, proving that you can live an effortless life and still be rewarded. SIDE:BIZ is an innovative approach to e-commerce that allows any Diesel follower to open their very own Diesel digital shop and get rewards for how much their SIDE:BIZ sells. The brand dropped the news with the help of five self-ironic influencers on their own channel