‘Everything can be broken, except your pride’ is Movistar's campaign against homophobia, transphobia, and biphobia. These issues affect the LGBTQIA+ community daily, especially in Mexico, which has the second highest rate of violence towards the LGBTQIA+ community in Latin America. The hero film, Shout, follows the character Javier, a boxer who loses everything except his pride. The film looks to disrupt homophobia, transphobia, and biphobia in Mexico – and boxing was the perfect way to give visibility to this problem.