Shot on iPhone | Little Garlic

“Little Garlic” is part of a globally-orchestrated Shot on iPhone campaign centered on 3x product-demonstration short films for Apple’s key international markets – China, Japan, Mexico. No other company has undertaken a more ownable-to-the-product, organically-successful and culture-rippling effort in entertainment this past year. As social media pushes an insecure generation to the brink, Apple launches a CNY film with a simple, provocative message: 'you are enough'. Shot entirely on iPhone 'Little Garlic' is a call for inner confidence to triumph over technology’s potentially bad influence.