Shoot for the Moon

To bring its mantra “Shoot for the moon” to life, Winamax (the sports bets leader in France) launched The Race to the Moon: a wild, spectacular and absurd interplanetary race. No sports clichés, no famous athletes, just everyday people turned DIY astronauts, catapulted toward the moon. A visually explosive metaphor for what Winamax truly celebrates: the audacity to aim higher and win at all costs.