70 Years of Lightness

To celebrate its 70th anniversary, Alpine launched a global campaign blending live-action, VFX and handcrafted 2D animation.The film retraces the brand’s greatest racing milestones from Jean Rédélé’s early garage experiments to historic victories at Le Mans, Monte Carlo and Formula 1 culminating with the reveal of the new A390. Framed through a comic book read by a young boy, the film evolves visually across decades, merging period live-action with stylised animation inspired by different eras of graphic storytelling.