70 Years of Lightness

The film begins in the early 1950s, with Jean Rédélé lightening Renault 4CVs in a small Parisian garage, leading to the creation of Alpine in 1955. From there, we witness the brand’s legendary exploits: competing in the Mille Miglia, conquering the Monte Carlo Rally, and triumphing at the 24 Hours of Le Mans. The narrative then leaps to Alpine’s rebirth in 2017 and its historic Formula 1 victory at the Hungarian Grand Prix in 2021. The story culminates in the present day with the global reveal of the all-new A390, Alpine’s first 100% electric crossover.