Shinaun Garbage Bag

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Shinaun Garbage Bag

Shinagawa Unyu has renewed the design of its exclusive garbage bags sold to contracted businesses in order to drive a recycling-oriented society from its position as a waste collection, transport and disposal company. The notation was made in Japanese for human choice of action such as "Moyasu (burn)" or "Moyasanai (don't burn)", and English for states such as "combustible" or "incombustible". The simple, clean design transforms "take out the trash" from a negative emotion to a positive one, and raises awareness and sympathy for environmental protection.


Awards

  • D&AD WOOD pencil

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Details

Credits

  • Entrant Company
    • bluelake
  • Design Agency
    • bluelake
  • Client
    • Shinagawa Unyu