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Christmas should be a happy time when people gather with their families. Unfortunately, many LGTBQIA+ people experience this time of year in a completely different way. Many feel rejected by their own family, and often have to hide their identity or even spend the holidays alone. Whisky brand J&B doesn’t want anyone to miss out on the celebrations, so for its Christmas campaign, it spread a message of acceptance and love, encouraging people to make sure that their family members don’t feel left out during the holiday season.