Shark Week

To put their leak-proof period swimwear to the ultimate test, Modibodi partnered with freediver and marine biologist, Brinkley Davies, who went swimming with sharks while on her cycle. In one act, Modibodi not only proved their product worked, but ignited a global conversation, changing the narrative around swimming on your period from one of fear and shame, to one of empowerment. This singular act created noise across earned and social and debunked powerful myths in the process, driving immediate engagement with over 61M in global reach and +7% YOY growth for the brand.