Save the Sleeve

Save the Sleeve uses the simple power of a little girl wiping her nose on her pyjamas to make a whole country realise they need a tissue. The idea relies completely on one performance, so casting was everything. It needed a child with character, who made every parent watching want to reach in and wipe her nose. From over 40 casting tapes, FCB Inferno kept coming back to 6 year old Aaleahya for her authenticity, who gave a powerful performance despite shooting a messy scene. The film manages to show the need for a tissue without showing a tissue at all.