Saintly

On a mission to lead the world to a cleaner future from behind, Saintly (formerly Fohm) is the bathroom hygiene brand providing a sustainable, touch-free, foam-dispensing upgrade from flushable wipes. From a divine new name and brand voice rich in Renaissance irreverence to a 15th-century-grandeur-meets-modern-cheek visual identity, this brand rebirth brings a refreshingly honest and expressive perspective to a sterile and sanitised category.