RTS Cambridge Convention: Too Much to Watch

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RTS Cambridge Convention: Too Much to Watch

The Royal Television Society’s annual two-day event at The University of Cambridge brings industry leaders together to discuss the future of media, the impact of AI, and the role of opinion in news. Inspired by lead sponsor, Channel 4's, core topic and title of this year’s event - Too Much To Watch - we created a colourful identity that playfully explored the idea of a crowded screen. Each letter, word and phrase competes for our attention, imitating the dizzying array of content viewers and broadcasters have to navigate.


D&AD pencils

  • D&AD YELLOW pencil
  • D&AD GRAPHITE pencil
  • D&AD WOOD pencil

Details

Credits


What did the judges have to say?

D&AD Jury

Well-crafted, executed and applied.

  • Alice Ishiguro Tosey

  • Independent Creative

  • Alice Ishiguro Tosey

Just a lovely design system that, along with its sound design, really felt fresh, stood out and was both enjoyable to view and memorable from an ID perspective. It was designed to say what the message was already telling you. Loved it.

  • Doug Schiff

  • Chief Creative Officer

  • VML Ogilvy Japan