Returning Creativity

Creativity is key to development, but a study with the Ad Council Research Institute found parents struggle to prioritize it. So, Crayola launched a movement to highlight its importance—by reuniting adults with their own childhood creativity. Fueled by America’s love for solving mysteries, we invited people to respond to the call to track down the original creators of decades-old childhood art from Crayola’s archives. Through participation far and wide on a mix of channels, we inspired adults to rediscover creativity’s role in their lives and spark more creative moments with their kids.