Resilience Road

Leo Burnett helped Suncorp take one of Australia's most vulnerable streets and make it one of the strongest, drawing on the science behind the insurance brand's One House to Save Many concept. Each home on a disaster-prone street in Queensland was analysed and then transformed to be more resistant to bushfires, floods, and cyclones. The campaign was designed to teach Australians the value of resilience and how to make their homes stronger in the face of increasingly extreme weather, cementing Suncorp’s status as leader in its industry.